/ value · consulting
expertise rented by the engagement.
consulting done honestly is pickled experience — distillate of forks survived, spreadsheets that survived board theater, outages whose postmortems became hiring filters.
we rent judgment in bounded geometries: diagnoses with receipts, roadmap stones heavy enough founders can't aerate them verbally later, diligence passes narrated for humans outside your slack graph.
slide debt violates the tariff — meetings without artifacts that age gracefully feel like improvisation taxes billed weekly.
natural adjacency hugs execution: compass calibration before pounding steel, ruthless reviews once first sprints unveil assumptions wearing costumes as requirements.
/01 what we do
- architecture and product archaeology — tracing where latency sneers versus where morale leaks
- positioning laboratories compressing qualitative interviews into ruthless matrices
- fundraising rehearsal with materials stress-tested faster than optimism alone allows
- vendor / build-buy adjudication with liquidation-grade honesty about maintenance hunger
- executive salons — cramped rooms welcoming blunt hypotheticals spouses wish you aired earlier
- post-mortems or pre-mortems with owners named before snacks finish